Long post ahead, if you don't feel like reading just skip to the picture of the 4 vector options and comment which is best.
My brother, cousin and me have been working on Coda - a watch (and business) concept. We would love having a bit of back and forth about what you guys think about the business idea, design of the case, hands, vector & whatever else you feel like.
Visuals first, so here you go:
Let me give you a short explanation of our vision, as it will help in understanding some design choices.
We believe that time itself is anyone’s most valuable possession. But many are constantly worrying about the future or the past, while there are endless little pleasures to be found by actually living in the moment. In our view, the best use of time is time that is spent with the people around you - and especially the people you love. We want to embody this idea by making watches that represents this belief for him & her. Therefore, we plan on selling watches as a relationship gift. The watches are made to symbolise the time loved ones give to each other.
2 watches (with variations in colours) as a relationship gift for couples: the Coda X & Y. They can be engraved on the back with a personal message and come with a relationship lifetime warrantee (warrantee exists 1 year + for as long as you are together).
The aim is a thin, unisex dress watch. Most likely 6 variations of the watch design: 2 dial colour variations (X with a white dial & Y with a black dial) + 3 metal variations (silver, black, rose gold).
Designing the Case (GIF):
We used basic circular geometry to create the watch case. The result is in our opinion oddly satisfying when keeping a 1:2 relation between the curving of the case and the curving of the dial. We found that combining this with a minimum width of 1 mm between the dial and the border of the case keeps the design slim, while preserving the unique aesthetics of a contemporary yet elegant timepiece.
The respective lengths of the hour and minute hands are determined using the golden ratio. The second hand is pretty unconventional. As we believe that the moment is of more importance than what second it is exactly, we have made the second hand symmetrical, which leaves the owner in dubio about which direction it points at. We are very curious what you opinion about it is.
This is where we had the most disagreement. Because the second hand is so weird, we were able to experiment with a wide variety of vectors. We have so far not found the perfect option, so we have lined we have lined up 4 choices that appeal to us above. Of course, if you have any other ideas we would love to hear it.
· Business Idea
· Overall impression of the design direction
· The second hand
· The vector choice