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Service Design Executive School Shanghai- September 2014

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Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems.  The Service Design Summer School in Shanghai ‘THIS IS SERVICE DESIGN DOING’ is planned in the week of 15 to 19 September 2014. 



Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’.

Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’.

Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’.

Program Background

In this workshop you will experience the power of service design thinking first hand.  You’ll not only become familiar with the fundamental tools and methods of service innovation, but also learn about the strategic design process.  The tools of service design are easy to grasp and easy to use, but are rooted in business reality and bring powerful clarity and insight.  They can be used to design unique services or service components which will stand out from the competition, or to optimize existing services around what the customer really wants, cutting away wasteful effort and concentrating on a unique customer experience across various on- and offline channels.


Facts & Figures

Language: English
Venue: Aalto Tongji Design Factory, Shanghai
Dates: 15 to 19 September 2014
Max participants: 30

Ticket Price: SGD 3,350* (including opening dinner, lunch, snacks and drinks). Tickets may be passed on to another person with written approval of the organizer.  *GST 7% not included.

To register, please click http://www.aaltoee.sg/news-events/service-design-summer-school-shanghai-sep-14/


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