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5 Lessons From Chinese Innovators

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Ian Lee introduces the new champions of innovation.

Multinationals and Chinese domestic companies are scrambling to tap into the growing purchasing power of China’s rising middle class. Since frog opened its Shanghai studio in 2007, we have worked with many companies to design their products and services for the Chinese market. During that time, we have tracked a quantum shift in innovation strategy: Many Chinese companies now outpace their foreign peers, capturing market share with approaches that win the hearts and minds of consumers. Companies such as Tencent, which created China’s most popular messaging services, QQ and WeChat, have become innovation leaders with strategies that address the population’s fast-changing communications and consumption needs. Ian Lee, creative director at frog Shanghai, has outlined five lessons we can learn from this new generation of Chinese innovators.

Read the full article at Frog Design

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