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Beijing Buzzes For Architect@work After Pre-Launch Party

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From the enthusiastic response to October 15’s Architect@Work Beijing Pre-Launch Party, Beijing can barely wait for the coming of the capitol’s first Architect@Work edition. Held at UED Magazine’s China Bvilding Center, the party was packed to the gills with leading architects, designers, media and innovative materials companies.


Over 180 VIP guests – including Wang Kaifang, China’s 2012 Designer of the Year, and Manuel Valencia, the Spanish Ambassador to Beijing – came to learn more about what defines Architect@Work in a setting that was both stylish and relaxed. Over delicious canapés and glasses of wine, they bonded as a community while buzzing about the main event, to be held December 5 & 6 this year.

“Architect@Work is about quality, it is about innovation and it is about education,” pronounced Mr. Miguel Garat, chairman of the Architect@Work Steering Committee.

As head of the Steering Committee, Mr. Garat is responsible for leading the team that ensures only the best enters Architect@Work. The Committee vets all exhibitors, only allowing those with truly innovative products to showcase at the event. It also turns its eyes towards visitors, so that quality people can connect with other quality people.

Mr. Garat also revealed an exciting keynote speaker in Architect@Work’s upcoming conference: China’s rising star architect Ma Yansong.

Mr. Garat’s points were supported by Mr. Hisham Youssef, founding board member of the American Institute of Architect’s Shanghai chapter and a long-time strategic partner of Architect@Work. Mr. Youssef detailed how Architect@Work works closely with its partners, including AIA, the USGBC and the Architectural Society of Shanghai China, to strengthen innovation in the architecture industry.

The partners for the Pre-Launch Party, China Bvilding Center and AFG Forster Steel Profiles, underlined this point neatly. Ms. Lou Lou Li, Director of Operations for the China Bvilding Center explained how their venue was a “spiritual home” for architects and designers, with plans to continue offering wonderful programs and seminars into the future. Mr. Weeky Wang, Sales Manager of AFG Forster, enthusiastically gave the audience a sneak peek at their upcoming exhibit, quality steel profiles able to guarantee incredible safety.

Finishing with a bang, President of Architect@Work China Thomas Baert, emphasized one of the most important qualities of the event: having fun!

“What differentiates Architect@Work from anything you have ever seen is not just the amazing innovations, not just the inspiring conference series… it is also our fun and relaxed atmosphere. On December 5 and 6, you will not only be absorbing the most important knowledge of the industry, you will also be having fun!”

The entire party joined him in a toast to Architect@Work.

See more photos of the party on our Flickr page!

Register now for free entry to Architect@Work Beijing, to be held on December 5 & 6, 2013.


Architect@Work Beijing 2013

China International Exhibition Centre

Dec. 5&6, 2013

Tel: 021-3251 9822

Website: http://www.architectatwork.cn/

Email: info@architectatwork.cn


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