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Tony's Farm

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International practice playze has recently finished ‘tony’s farm’ for the biggest organic food farm in shanghai, which produces vegetables and fruits. It is meant to be more than just a place for vegetable production, its vision is to integrate the consumer and therefore promote a natural lifestyle. To link the activities of the working people with the visitors of the farm, the building complex combines the main reception, a lobby, (working also for the future hotel rooms) and a vip area, with the new offices and an existing warehouse, where the fruits and vegetables are packaged. The building provides transparency within the manufacturing process. thus it supports the vision of integrating the visitor and helps to reinforce consumer confidence in their products. at the same time the building design is driven by the concept of sustainability, combined with it’s iconic qualities, it communicates and promotes the core concept of the company.

Via Designboom

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