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Chinese Fashion Brands Look West

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It’s nearly impossible to go a week without reading about international fashion brands expanding their operations in China. But what about Chinese brands targeting the West?

A number of Chinese fashion and apparel brands are now aiming to build upon their domestic success and establish themselves in Western markets. Among them are companies like Bosideng, with recorded revenues of $1.3 billion in 2012 and over 10,000 retail outlets in China, and Eve Enterprise, the group behind four menswear collections now targeting the UK.

Read the full story from The Business of Fashion.


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