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#1 waikit


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Posted 07 March 2011 - 01:00 AM


Inspired by the passion for colorful designs and the natural love affair with the beauty of gemstones and innovation, SWAROVSKI GEMS™ collection was created to bring brilliance, color and an added touch of something special to design.

1. Subject Matter
The SWAROVSKI GEMS™ Lifestyle Electronics Design Competition is set to bring innovative and new ideas to create a fresh palette of breathtaking lifestyle electronics designs (like mobile phones, USB sticks, MP3-players, earphones/headphones, headsets, photo cameras, notebooks, e-books, tablets etc.) incorporating our genuine gemstones and created stones assortment.

Four design directions for lifestyle electronics have been chosen to challenge the extremes of our daily lives.

Highly Luxurious – The stunning beauty of highly crafted pieces, using the most precious materials and amazing gemstones. From sophisticated bejeweled accents to opulent demonstrations of luxury at its best. Much more a true jewel than an electronic gadget.

Daily Business – Your companion during the day, your link to the world, to your world, easy, practical, but certainly a manifestation of class and style. With retro or futuristic elements, or a combination of both.

Let's Party – Dive into the city lights, celebrate the day, yourself, a special occasion. From personal show-off pieces to gifts for Valentine's, birthdays, weddings, …. the occasion affects the design language. Enjoy the party!

Casual Sports – Living at the edge of life, enjoying the movements, the dynamics, the energy …. Lifestyle electronic companions for an active, vibrant, passionate, stylish journey! Move it!

Participants will have the possibility to either, upload their own luxury Lifestyle Electronics design(s) or use the toolkit to virtually configure a mobile phone of expression, style and imagination.

The passion for design knows no boundaries except the beauty of our SWAROVSKI GEMS™ genuine gemstones and created stones product assortment. Available in various shapes, sizes and colors let your imagination and creativity carry you away and challenge the boundaries of lifestyle electronics design. Participants may also actively participate in the competition by voting for the best designs of other contestants, thus helping to select the winners of the competition.

The Lifestyle Electronics Design Competition is conducted by Swarovski, in cooperation with HYVE Innovation Community GmbH. SWAROVSKI GEMS™ is Swarovski’s new product brand for precision cut genuine gemstones and created stones. For more information please go to http://www.swarovski-gems.com


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