Reece, Australia’s leading name in bathrooms, announces the launch of the Reece Bathroom Innovation Awards (BIA) 2011, one of Australia’s most prestigious product design competitions.
The BIA was established in 2005 by Reece to encourage and celebrate original bathroom product design and aims to showcase creativity and reward design excellence. The Reece BIA offers local designers a unique opportunity to shape the bathrooms of tomorrow and is open to both design professionals and students studying design.
Entrants are asked to design an innovative bathroom design piece from a prepared list of product categories including tapware, showers, toilets, baths, vanity basins and bathroom furniture.
In a show of its support of the design industry, Reece offers $35,000 in prize money - $20,000 to the winner of the professional category, $10,000 to the winner of the student category and the remaining $5,000 to the institution at which the winning student is enrolled.
Entries are judged by a team of industry leaders from the fields of design, architecture, retailing and marketing. The judging panel for 2011 will be released in February, 2011.
As well as having a chance to have their design commercially produced by Reece, winners will also have the chance to showcase their work on the world stage - the winners of the 2010 Reece BIA enjoyed significant international media coverage including profiles in New York, Dubai, Singapore and Russia.
Says Peter Wilson, Reece CEO, “since its inception in 2005, the BIA has become one of the country’s most respected product design competitions, which we are very proud of. It demonstrates our commitment to the local design industry and, importantly, provides local designers with a platform to showcase their work to the world.”
Entries for the BIA 2011 will be open from 1 March, 2011, and will close on 31 May, 2011.
For competition details and to view the winning designs from previous years, please visit: www.bathroominnovation.com.au
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