riege_st, on 11 May 2011 - 02:19 PM, said:
well one focus are people who want to have a good shot of espresso at work & at home. people who have no time to actually have breakfast in the morning (thats why its "take-away"). people who love capsule espresso machines (they are fun&easy to use, but expensive in operation and definitely not sustainable)
i don't really understand your hygienic concerns, the "gun" is fully demountable. you need to clean/service it like normal espresso machines.
I got confused by the video, I thought that the turn ON dial was placed at the other end of the "gun" (where the coffee comes out) it seems like a good idea if aimed towards a younger (20ish) audience, I love espresso and this seems like a rather fun way of presentation, althought I wouldn't buy because of the materials, too much plastic make it look rather cheap and disposable and my espresso coffe maker is SO easy to clean (and clean looking) in its stainless steal body.
Great concept!