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Guest amorle

Dyson Food Processor Ideation

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Guest amorle

We were given the assignment to design a kitchen appliance and pick a company to base the design language and identity to. I chose the food processor and I chose DYSON. Dyson's mantra is all about progression, moving forward and Innovation. I looked at blade technology as well as centrifugal studies while I sketched. I worked on the basis of problems... The food processor was danngerous in the sense that the blade was in the housing with the processed food. It was messy, The shape is boring, bulky and industrial, not much has been done to it aesthetically since its inception (1985).

 

Any feedback and criticism would be greatly appreciated!

 

5102991418_49e91df71e_b.jpg

Thumbnail Sketch

Take a look at my sketches @ This Link >> http://www.flickr.com/photos/amorledesigns...57625212351092/

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i like allot of the sketches on your link. in my opinion you are overworking some of your sketches. for instance, it would appear you can draw ellipses pretty well, so do not draw them over and over in the same spot. be confident and put a good one on the page.

 

never stop practicing.

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Guest amorle

Thanks dude! Great Advice

i like allot of the sketches on your link. in my opinion you are overworking some of your sketches. for instance, it would appear you can draw ellipses pretty well, so do not draw them over and over in the same spot. be confident and put a good one on the page.

 

never stop practicing.

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Guest amorle
We were given the assignment to design a kitchen appliance and pick a company to base the design language and identity to. I chose the food processor and I chose DYSON. Dyson's mantra is all about progression, moving forward and Innovation. I looked at blade technology as well as centrifugal studies while I sketched. I worked on the basis of problems... The food processor was danngerous in the sense that the blade was in the housing with the processed food. It was messy, The shape is boring, bulky and industrial, not much has been done to it aesthetically since its inception (1985).

 

Any feedback and criticism would be greatly appreciated!

 

5102991418_49e91df71e_b.jpg

Thumbnail Sketch

Take a look at my sketches @ This Link >> http://www.flickr.com/photos/amorledesigns...57625212351092/

 

73313_10150286233255508_596940507_15543112_831227_n.jpg

 

34410_10150286236470508_596940507_15543214_3058337_n.jpg

 

40892_10150286235335508_596940507_15543173_3371712_n.jpg

 

67499_10150289178195508_596940507_15602546_8288215_n.jpg

 

These are a variation of my sketch styles. from expressive to very controlled.

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