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Hi I am writing a dissertation on the importance of tradeshows and exhibitions to the european design industry. They play a huge role in how products are bought for retail and the promotion of products and design in general. I am trying to understand just what both the visitors to tradeshows and exhibitors really get from them. I have created two surveys which, if you can spare a few minutes, I would appreciate if you completed. I have one relating to the experiences of exhibitors and one for visitors. If you have had experience of visiting a european design tradeshow then please complete the following survey:http://www.surveymonkey.com/s/LYMHD3S. If you have experience of exhibiting at european design tradeshow the please complete thhis survey:http://www.surveymonkey.com/s/3RDLPL3. If you have experience as both a visitor and exhibitor then please fill in both. Many thanks in advance for your help, you will be helping me finish my degree and I am very grateful. I am hoping to create a easy to navigate guide that characterises the tradeshows available in europe so that companies and designers can make better decisions as to where they visit or exhibit at. There is a myriad of tradeshows and exhibitions and sometimes it is hard to really understand where and which is most beneficial. This is most pertinent at the moment because of the effects the global recession is having on all of our purse strings. If you have any other comments or reflection then please add them below. Once again, many thanks.