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De’Longhi Design Your Breakfast - International call for entries


Event details

New idea contest on Desall.com: De’Longhi invites you to suggest new concepts for small appliances designed for the preparation of breakfast.



The company was founded by the de’ Longhi family in the early 1900s as a small industrial parts manufacturing workshop. The first major turnaround took place in 1974, when Giuseppe de' Longhi, the current President, transformed the company by introducing the first oil-filled radiator branded with his surname. Over the following years, De’Longhi expanded to include all portable heating appliances, air-conditioners and every category of small domestic appliances in coffee, food preparation and cooking, household cleaning and ironing.



In 2000 De’Longhi’s acquired the British food processing appliance producer Kenwood, which expanded its reach in the food preparation and secured its position as the leader in the kitchen machine category. The following year, 2001, the De’Longhi Group was listed on the Milan Stock Exchange. 

In July 2012, from Procter&Gamble, the De’Longhi Group obtained the perpetual licence to use the Braun trademark on small household appliances.



The De’Longhi brand is present in 33 countries with direct commercial subsidiaries and sells its product to countries all over the world, remaining committed to creating innovations that bring convenience and style into every customers' home, making their everyday better.


For more information: http://bit.ly/DeLonghiContest


Contest timeline

Upload phase: 27th November 2018 – 7th March 2019 (1.59 PM UTC)

Client Vote: from 7th March 2019

Winner announcement: approximately before the end of May 2019


Total awards


Participation is free of charge and open to all creative people (at least 18 years old).




Desall.com is an open innovation platform dedicated to design and innovation, that offers to companies a participatory design tool involving in the creative process an international community coming from all over the world. To date Desall gathers more than 100000 creatives from over 210 countries and has collaborated with international brands like Luxottica, Whirlpool, Electrolux, ALESSI, Enel, Leroy Merlin, KINDER, Barilla, illy, Chicco, Mondadori and many more.

Thanks for the contamination of different cultural backgrounds and creative industries, the Desall community is able to provide high-quality project solutions for every product development phase requested by the client, from concept to product design, from naming to packaging.

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