Electrolux has chosen Desall.com to embark on a new open innovation project for the research of a concept for a new all-in-one laundry appliance. The contest is open to creatives from all over the world and aims at researching new solutions for washing, drying and ironing, exploring new ways and functionalities dedicated to the consumers of today tied by ever more limited time and space availability.
The two-phase contest will take place on Desall.com - the first phase will be dedicated do the creation of the concept and will run till May 31st, followed by a phase of public voting. Next a new product-design phase will be launched in private mode for the development of the winning project of the previous phase.
For more information: http://bit.ly/ElectroluxDesignContest