The average Dane generates about 624 kg. of waste per year. 12% of the daily waste is recycled and as Denmark’s largest waste mangement company, Vestforbrænding, we want to increase this amount.
By sorting our trash we can reduce our overall solid waste significantly, and we already have the facilities to start recycling more resources.
We know that people are much more inclined to sort their trash if the waste bin is placed close to their house – e.g. in their garage or next to their main entrance door. But having a large waste container just next to your kitchen window easily disrupt the harmony of the citizen’s ideal picture of a home.
Recycling starts with sorting our everyday trash and we need your help to make it easier. Enter the contest and show us your version of a user-friendly sorting-can that fits the private Danish household. Visit www.sortyourtrashcan.com for more details and register at the co-creation platform join.dk/#sortyourtrashcan
Remember: Upload a brainstorm sketch early and go into the draw for an iPad 3 - being among the first ten, and you are into the draw for €200.